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In Edmonton, someone will help you build what you’re building. We have the economy to support growth and investment, but so do other cities. What makes Edmonton unique are the stories that demonstrate we are city that welcomes and supports people as collaborators — accelerating their paths to business success.

 


GRANIFY:

USED BY LEADING E-COMMERCE retailers in 19 countries,Granify monitors over 400 attributes per second.

 

With 98% of website visitors leaving online retailers without purchasing and over 80% of online shopping carts abandoned, Granify is solving a massive cross-industry challenge using machine intelligence, a stream of computer science that constructs algorithms that learn and make predictions based on massive amounts of data. 

USED BY LEADING E-COMMERCE retailers in 19 countries, Granify monitors over 400 attributes per second on a client’s site to fully understand a shopper’s digital body language and predict their next move. Through an automated process, Granify identifies a specific shopper’s objection, introduces an action to alleviate their concern (such as a timed discount offer or reassurance around return policies), and helps close the sale. With a recent $9 million investment from a high profile investor (Peter Thiel’s Valar Ventures) and an ever growing legion of dedicated staff at their Edmonton headquarters, located in a renovated art gallery in the heart of the downtown core, the world is taking notice. We sat down for a chat with founder and CEO, Jeff Lawrence.

 

 
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WORKHALL:

From factories in L.A. to tailor houses in Ho Chi Minh City and Edmonton, designer Nicole Campre is fashioning a business for the future.

 

Gathering outside investment from family and friends (which she’s paid back in full), working long hours (her longest stretch so far, she says, was 21 hours), and taking a risk on a really big dream, the young designer positioned the company for fast growth when it launched in late 2013. Fittingly, WORKHALL’s flagship location was opened in Edmonton’s industrial-style Warehouse District on 104th Street Promenade in the Great West Saddlery Building. Ayear later, she opened a second boutique in one of the city’s trendiest shopping destinations, Old Strathcona.

“It’s a global world,” says Campre. “There’s nothing wrong with supporting a designer or manufacturer in another country and doing it here, too. At the end of the day, we’re all doing the same thing.”


 

 

TELUS: FUTURE PROOFING THE CITY

Huddled in the corner office of a downtown tower, three technologists anxiously test their new product. They not-so-patiently listen for the ring, the ring from a clunky cellphone. It’s 1982

 

This could be a major advancement if they can get everything functioning properly. They just need a ring. They exchange glances, but there’s nothing more to do but wait. Moments, feeling like years, pass. Finally, a ring breaks the silence. As it jingles, one man flips open the phone and answers, “Hello?” with excitement of a kid at Christmas.

 

 

 
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UNLIKELY COLLABORATION: A ROADMAP

Charting how the food processor companies that buy together strive together.

 

This morning you stopped by a neighbourhood grocery store to grab a muffin for breakfast, a bowl of chicken soup and a roll for lunch, and a bag of hamburgers buns and mini potatoes to round out dinner. In and out with your day’s meals covered.

Let’s take a few steps back. Before you decided on a soup and grabbed a bag of buns someone stocked those items, which were first received in the grocery store loading bay, after they’d travelled hundreds, possibly thousands of miles nestled on pallets from a food processing facility concerned with the ultimate goal of getting their tasty food into your hands.